Is your message truly resonating with your ideal audience?

Summer often offers the perfect moment to step back from the daily rush. A chance to zoom out, reflect, and ask yourself a few fundamental questions: Why do I do what I do? What energises me, and what drains me? What truly works, and for whom?

For me, these questions don't come from doubt, but from renewed focus. A return to the essence of my work: the people I enjoy working with, and the projects where I can add the most value.

You may know who your target audience is, but are you truly speaking to them?

One of the most common pitfalls in communication is trying to appeal to everyone. But in practice, if you speak to everyone, you end up speaking to no one at all.

In a time when attention is scarce, everything revolves around relevance and resonance. In communication, that means choosing the right tone, style, and language. Intentionally, not by accident. Your tone of voice and visual identity determine who feels addressed. They are essential elements of your brand positioning.

The language of your brand is a strategic choice

Want to attract high-end clients? That calls for a refined, confident style. Enjoy working with creative minds? Let creativity shine through your tone, visuals, and formats. Seeking decisive clients? Then don't hesitate to show boldness in your communication.

You attract when you project.

The better your message aligns with those you want to reach, the greater the chance you will work with clients who truly fit your vision, style, and way of working.

A brief exercise: Are you still on the right track?

Reflect on your three most successful collaborations.

• Who were these clients or organizations?

• What exactly were they looking for?

• How did they find their way to you?

• Which tone truly resonated with them?

What worked is often repeatable, as long as you make it intentional and apply it strategically.

It is time to approach your communication with the same strategic mindset as your services. Communication is not a detail; it is the gateway to the right client. And the sharper you shape that gateway, the more energy, results, and satisfaction you will gain from your work.

Curious whether you are still on the right track? Feel free to get in touch via

info@carolematthijsse.com. I’m happy to think along.

I am Carole Matthijsse MSc, communication professional since 2004. I support professionals who believe in the value of their offering, are willing to invest in long-term growth, and are open to strategic guidance and hands-on implementation to ensure their message truly lands.